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English for marketing manager weekly performance report

Level B1-B2 Author: Laura S.

Learn reporting English for campaign performance updates, channel insights, experiment results, and next-week action plans.

What you’ll practice

Present weekly marketing results with insight, not just numbers.

Questions

  • Which channel improved conversion rate most and why?
  • What campaign underperformed against benchmark?
  • Which experiment will you run next week to improve CAC?

Useful phrases

  • “Performance improved due to audience narrowing and creative refresh.”
  • “The main drop came from rising CPC in…”
  • “Next week we will test… to validate this hypothesis.”

Mini role-play

Manager: “Why did CPL increase?” You: “Two reasons: auction pressure and broader targeting. I suggest narrowing intent segments this week.”

FAQ

How do I make reports less dry?

Pair every metric with one insight and one action.

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